Brand refresh for Danish brewery Svaneke Bryghus. The identity draws from Bornholm’s raw nature, the island shape, and the familiar Svaneke logo. Built on Svaneke’s focus on craft, presence, and care, the aim was to evolve the brand without losing its soul. The result is a refined identity that celebrates slower moments, understated enjoyment, and the atmosphere of a Danish summer island.
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A packaging system built around the silhouette of Bornholm lets each variant reflect different side or season of the island, while maintaining a cohesive expression across cans and bottles. The swan symbol and wordmark were refined and remained familiar while gaining clarity and distinction.

Project completed at Signifly