ArticulateIT is a boutique consultancy helping B2B companies use AI to improve pricing and quoting. These everyday decisions have a direct impact on revenue and profitability. Founded by senior specialists with years of hands-on experience, the company was created as a bespoke alternative to large consultancies.

The rebrand aimed to position AIT as a precise and tailored partner that combines deep expertise with modern technology. This is expressed through a sharp visual identity with expressive 3D elements, a dynamic logo, a considered tone of voice, and a clear, structured layout that reinforces a results-driven approach.