Returning to what’s essential.

I’m a senior digital designer from Slovakia, now based in Copenhagen, with more than eight years of experience crafting brand identities, websites and digital producst. I’ve partnered with startups, creatives, and established companies to craft design solutions that not only look great but also deliver results.

My practice combines aesthetics and functionality to create visual experiences that bring people and brands together through thoughtful design. The ambition is to build long-term partnerships with those who value purpose, quality and craft, people who believe in creating work that lasts.

Curiosity keeps me exploring new skills and tools that often find their way back into projects. Grounded in Scandinavian principles I focus on clarity, functionality and lasting quality across brand identity, web design, apps and digital experiences.

Design transforms chaos into clarity, guiding us back to what’s essential. For me, it begins with play where curiosity sparks unexpected paths.

Lukas Jurcik portrait
Lukas Jurcik portrait
Services

Brand

Brand Identity

Brand Guidelines

Logo Design

Packaging

Art Direction

Digital

Web Design

UI/UX Design

E-Commerce

Webflow Dev.

Motion

Clients

Selected clients represent a mix of startups and established companies, primarily in tech and lifestyle. I collaborate closely with brands and teams to shape their future business through design.

Principles

I follow a few core principles, primal in nature and grounded in what matters most.

Play

Play invites curiosity, helping ideas emerge from within and take shape in unexpected ways

1.

Craft

Taking time with the craft ensures each element feels considered, true, and shaped with intention

2.

Nurture

Nurturing ideas instead of demanding them. Patience and care create stronger, more honest results

3.

Clarity

Simplicity reveals truth. When everything unnecessary falls away, what matters becomes undeniable

4.

Collaboration

When varied skillsets align under one mindset, collaboration naturally leads to better outcomes

5.

Attention

Details define the experience. A small refinement can shift the entire experience for the better

6.

Positivity

Staying positive keeps the creative energy steady, allowing ideas and concepts to grow rather than stall

7.

Perspective

Seeing things from different perspectives can reveal unexpected directions and open up new possibilities

8.

Character

Work with personality resonates. Authenticity gives ideas a voice that feels human and memorable

9.

Play

Play invites curiosity, helping ideas emerge from within and take shape in unexpected ways

1.

Craft

Taking time with the craft ensures each element feels considered, true, and shaped with intention

2.

Nurture

Nurturing ideas instead of demanding them. Patience and care create stronger, more honest results

3.

Clarity

Simplicity reveals truth. When everything unnecessary falls away, what matters becomes undeniable

4.

Collaboration

When varied skillsets align under one mindset, collaboration naturally leads to better outcomes

5.

Attention

Details define the experience. A small refinement can shift the entire experience for the better

6.

Positivity

Staying positive keeps the creative energy steady, allowing ideas and concepts to grow rather than stall

7.

Perspective

Seeing things from different perspectives can reveal unexpected directions and open up new possibilities

8.

Character

Work with personality resonates. Authenticity gives ideas a voice that feels human and memorable

9.

Experience

2022 - Now

Senior Digital Designer

2021 - 2022

Digital Designer

Undo

2020 - 2021

Product Designer

Milestone Systems

2018 - 2020

User Experience Designer

Since 2018

Independent Designer