Oway, an Italian brand pioneering organic products since 1948, set out to elevate its digital presence and modernize its e-commerce experience. In close collaboration with the Oway team, the project brought multiple markets together into a single, cohesive, and user-friendly e-commerce platform while strengthening the brand’s digital expression.

The transformation highlights Oway’s commitment to ethical practices, innovation, and circular agricosmetics, aiming to distinguish the brand in a saturated market and promote a lifestyle in harmony with nature.