zzazz is a research-driven company focused on understanding the value of information in a world overwhelmed by digital content. Rather than positioning itself as just another AI tool, it was framed as a research company developing large pricing models (LPMs) to measure content value at scale.

Its core product, the zzazz terminal, is used by large publishing platforms to evaluate articles, videos, and posts across their content libraries. The visual identity features dynamic patterns that symbolise the endless flow of content online, reinforcing zzazz’s role in turning complexity into something measurable and useful.