Waitly is a SaaS company that creates digital waiting lists. It began in the Danish housing market and is now expanding into Germany. As it entered new markets, the company wanted to update its brand so it could connect better with a younger audience and improve the digital experience.

The result is a bright and playful identity. At its core is a focus on transparency, shown through the new “worm” symbol. This simple graphic illustrates a line of people waiting, with a single dot representing an individual, capturing the heart of what Waitly does.