Rapport London, a maker of handcrafted luxury watch accessories since 1898, set out to refresh its visual identity and e-commerce platform as a tribute to its heritage. The goal was to stand apart from mass-market brands and embody a sense of timeless sophistication.

To achieve this, a carefully considered identity was developed around a refined wordmark and monogram that express luxury and meticulous craftsmanship. Inspired by the rich tones of their products and materials, a harmonious color palette was created to further elevate the brand’s character.

The results speak for themselves, with a 70% year-over-year increase in sales (Q1 2024 vs. Q1 2023) and a 103% rise in online store conversion rates.