Lab08 helps investors in assessing whether a company and its products are worth investing in. Originally positioned as a SaaS tool, Lab08 has grown into a consultancy that uses its own internal tools to deliver thorough, practical due diligence. The existing brand no longer reflected this shift.

The aim of the refresh was to position Lab08 as more than software, highlighting the expertise and judgement behind the process. This resulted in a new visual identity using bold blue and orange colours, supported by line illustrations that create a blueprint-like feel and reflect Lab08’s structured and considered approach to investment decisions.